Better for People
Skip the Chemicals
Conventional cotton uses 16%-25% more pesticides and herbicides than any other crop. Some of these chemicals are among the most deadly in the world.
Kind to Skin
Organic cotton is the best choice for people with sensitive skin, allergies, and chemical sensitivities.
Organic cotton is softer and more durable—going through less processing, with no chemicals to weaken fibers. Your clothes feel better and last longer.
Organic is better for farmers and their families. They deserve to live free of toxic, carcinogenic chemicals.
Organic cotton is colored with safe, low-impact dyes, and free of all finishing chemicals like formaldehyde.
Our organic cotton farmers are paid a fair price. At a time when global cotton prices are plummeting and cotton farmers around the world are taking their own lives in desperation, fair trade is the only ethical solution. If a cotton product seems outrageously cheap, then you know someone else has paid the price.
Better for the Earth
Prevent Greenhouse Gases
Organic cotton produces around 46% less CO2e compared to conventional cotton. By crafting our clothing from 100% organic cotton, last year alone INDIGENOUS kept 45,600 lbs of carbon dioxide out of the atmosphere!
Runoff from conventional cotton fields is bad news. Choosing organic keeps deadly chemicals out of waterways and off the land.
Organic cotton uses less water and encourages biodiversity. Growers typically use more rainwater for irrigation and rely on beneficial insects to control unwanted pests. To promote biodiversity even more, try out our PURE Collection, in which all clothing is dye-free, with natural shades of organic cotton and free-range alpaca wool.
When you choose organic cotton instead of synthetic fibers, you ensure that no micro-plastics are entering waterways through your everyday laundering. Plus, organic cotton is completely biodegradable.
Shop our collection of organic Pima cotton clothing for women >
or find out more about our sustainable fashion commitment >